UTM lead tracking
See which marketing actually works.
Replaces a voicemail box and a contact form that emails you. The enquiry that gets answered first usually gets the job. This answers first.
Enquiries land themselves — and get answered in seconds.
A booking form or widget on your website drops every lead into a pipeline, replies instantly by text or email, and tells you where it came from so you know which advertising actually works.
The 9pm enquiry gets an answer at 9pm, not tomorrow when the customer has already booked someone else.
- Campaign, source, medium, content and term captured on every enquiry from your website
- Tells you which advert, listing or post produced the lead, not just that a lead arrived
- Carried through to the job and the invoice, so you can see revenue by source
- Stops advertising spend being a matter of opinion
Step 01 of the job: enquiry
A customer fills in your booking form at 9pm. Gaffer creates the lead, texts them back within seconds, tells you where the enquiry came from, and puts it in your pipeline before you have even seen it.
UTM lead tracking is one part of that step. The rest of the job — quoting, scheduling, certificates, invoicing and payment — runs in the same system, on the same record. See the whole job →
What does UTM lead tracking replace?
For most trade businesses, a voicemail box and a contact form that emails you. The enquiry that gets answered first usually gets the job. This answers first.
Does UTM lead tracking work on a phone, and offline?
Yes. The mobile app is offline-first: records created on site are stored on the device and synced automatically, in order, when signal returns. Lofts, plant rooms and rural sites were the design brief.
Which plan is it on?
Every paid plan. UTM lead tracking is included for unlimited users at no extra cost — the monthly, annual and lifetime plans differ only in how you pay.
How long does it take to start using?
Minutes. Start a 14-day free trial with no card, pick your trades at sign-up, and UTM lead tracking is switched on with your trade's templates already in place.
Put UTM lead tracking to work.
Full platform, 14 days free, no card needed. Set up in an afternoon, import your customers in a few clicks, and send your first quote today.
Founding members: first 100 businesses get 50% off every paid plan, for as long as they stay subscribed.