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Grow without hiring

See which channel actually pays for itself

Revenue by lead source.

Part of reporting & analytics in Gaffer, which replaces waiting for the year-end accounts.

Reporting & Analytics in Gaffer
The area it belongs to

Know which jobs make money before the year-end accounts tell you.

Revenue, profit per job, win rate, cash-flow forecast and customer acquisition — built-in reports plus a report builder for the question nobody thought to ask.

Price the next job on what the last one actually cost.

Customer acquisition report is one of the 7 things in reporting & analytics. See the rest →

What you get
  • New customers over a date range, grouped by where they came from
  • Revenue invoiced against each source, not just a count of customers
  • Anything with no recorded source shows as direct rather than disappearing
  • Answers which channel is actually paying for itself
Where it fits

Step 06 of the job: paid

The customer pays by card or Apple Pay. Xero or QuickBooks are updated. A review request goes out. And eleven months later, the annual service reminder books the next job.

Reporting & Analytics is where customer acquisition report sits, and that is the step it shows up in most. The rest of the job — quoting, scheduling, certificates, invoicing and payment — runs in the same system, on the same record. See the whole job →

Step 06 of a job in Gaffer: Paid, reconciled, reviewed, rebooked
Common questions

About customer acquisition report

Something else? support@rungaffer.com

What is customer acquisition report for?

New customers over a date range, grouped by where they came from Revenue invoiced against each source, not just a count of customers

How accurate is profit per job?

As accurate as what goes in: labour from recorded time, materials from what was actually added, expenses and subcontractor cost against the job. It will not guess at overheads you have not told it about.

Can I get the numbers out?

Every report exports to CSV, and the report builder lets you pick your own fields and filters. Your accountant gets a file, not a screenshot.

Which plan is it on?

Every paid plan. Customer acquisition report is included for unlimited users at no extra cost — the monthly, annual and lifetime plans differ only in how you pay.

Put customer acquisition report to work.

Full platform, 7 days free, no card needed. Set up in an afternoon, import your customers in a few clicks, and send your first quote today.

Founding members: first 100 businesses get 50% off every paid plan, for as long as they stay subscribed.