Lead form analytics
Views, submissions and conversion.
Replaces a voicemail box and a contact form that emails you. The enquiry that gets answered first usually gets the job. This answers first.

Enquiries land themselves — and get answered in seconds.
A booking form or widget on your website drops every lead into a pipeline, replies instantly by text or email, and tells you where it came from so you know which advertising actually works.
The 9pm enquiry gets an answer at 9pm, not tomorrow when the customer has already booked someone else.
- Lives on the job, the customer and the site it belongs to — not in a separate tool with its own login.
- Available on the web and in the offline-first mobile app, so it is completed on site rather than back at the office.
- Every record is timestamped, attributed to whoever created it, and kept in the audit log.
- Included for every user across all 58 trades, with no per-user fee.
Step 01 of the job: enquiry
A customer fills in your booking form at 9pm. Gaffer creates the lead, texts them back within seconds, tells you where the enquiry came from, and puts it in your pipeline before you have even seen it.
Lead form analytics is one part of that step. The rest of the job — quoting, scheduling, certificates, invoicing and payment — runs in the same system, on the same record. See the whole job →

What does lead form analytics replace?
For most trade businesses, a voicemail box and a contact form that emails you. The enquiry that gets answered first usually gets the job. This answers first.
Does lead form analytics work on a phone, and offline?
Yes. The mobile app is offline-first: records created on site are stored on the device and synced automatically, in order, when signal returns. Lofts, plant rooms and rural sites were the design brief.
Which plan is it on?
Every paid plan. Lead form analytics is included for unlimited users at no extra cost — the monthly, annual and lifetime plans differ only in how you pay.
How long does it take to start using?
Minutes. Start a 14-day free trial with no card, pick your trades at sign-up, and lead form analytics is switched on with your trade's templates already in place.
Put lead form analytics to work.
Full platform, 14 days free, no card needed. Set up in an afternoon, import your customers in a few clicks, and send your first quote today.
Founding members: first 100 businesses get 50% off every paid plan, for as long as they stay subscribed.